Farm shops are growing rapidly – we invite you to a conference!
The sale of local food through farm shops is growing rapidly. What is driving the development, who is succeeding – and what opportunities lie ahead? On October 13th and 14th, we invite you to HANEN for two days of fresh insights, inspiring examples and concrete tools for the farm shops of the future.
Farm shops have emerged as an exciting alternative for both Norwegian farmers and consumers over the past five years. Several farm shops have developed well-known brands and become profitable businesses for the farmer. At the same time, they have become attractive destinations for both locals and visitors.
As part of this development, HANEN has completed a development project with support from Innovation Norway. Both existing and potential farm shop operators have participated in the Farm Shop School, and there are even more upcoming courses on the way. By arranging the Farm Shop School, we have gained good experiences and received input for future offers and opportunities.
As the project draws to a close, we are developing a permanent concept. On that occasion, we will invite you to a conference where we will summarize the experiences from the project and present the way forward for HANENs focus on expertise and networking. We will take a closer look at trends in the sale of local food, with a particular emphasis on direct sales. In addition, we will explore how local producers and farm shops can become a more important part of tourism and the growing need for local preparedness.
The conference is held over two days. On the first day we will look at the farm shop as an industry, while day two will be a practical workshop for farm shop operators.
Day 1 – Farm shop: for those of you who are in business
October 13th 9:30 a.m. – 3:00 p.m.
Trends and insights, Norwegian and international success stories, concrete advice and new
perspectives on how the farm shop can become an even more important sales channel and experience.
09:00 Coffee and registration
09:30 Welcome
Farm shops – the new trend in direct sales from the farmer by Bernt Bucher
Johannesen
The growth of farm shops, profitability and the farm shop as a destination.
Summary of HANENs development project and launching the initiative further.
10:00 The taste of local: Changes in consumer behavior and food trends by Mari Hagerup,
strategic advisor at Rethink Food
About sales figures, consumption patterns and long-term trends – and what drives consumers’
choice.
10:30 Farm shops in Sweden v/ Anneli Lanner, Eldrimner- national resource center for
math craft
Experiences and perspectives from the local food community in Sweden.
11:00 The Homestead Café & Farm Shop w/ Ann Letham
Our experience of developing The Homestead Café & Farm Shop at The Hirsel in the Scottish
Borders
12:00 Lunch and networking
13:00 Norwegian farm shop successes
Fredheim at Stange • Haneborg farm in Drøbak • Mannsverk farm in Alta
Three farm shops, followed by a panel discussion about success factors, development opportunities, value
for the farmer and the farm shop as a sales channel.
14:00 How can farm shops become an important supplement for the farmer – and a new
experience for the consumer?
- Per Olaf Lundteigen, social debater
- Gitte Hanneman Mollan, project manager Roman food
- Christian Anton Smedshaug, Chief Economist, Landkreditt Bank
- Hanne Guåker, founder of Hannes Landhandel
14:40 The way forward for Norwegian farm shops
HANEN The academy and the further work for farm shops.
15:30 We end day 1 of the conference and the day and organize a joint dinner with
networking and local food for everyone who wants
Day 2 – Professional day for those who run a farm shop
October 14th 9:30 a.m. – 3:00 p.m.
Price: 500 NOK/person, which covers coffee and lunch
Practical day for those who run a farm shop
08:30–09:15 Coffee and registration
09:15 HANENs farm shop statistics and focus areas
We present fresh insights from HANENs work with farm shops, experiences from
The farm shop school and findings from Norway's best farm shop. What characterizes those who succeed, and what trends do we see? We also look at the need for better statistics and a
annual report on developments in Norwegian farm shops.
Our focus on farm experiences v/Martin Carlsson, Hule Trädgård Falkenberg, Halland
About changing permanent jobs to build a farm business to make a living, and networking with others.
the area.
Building relationships and connections between farming, land, livestock, growing,
hospitality and visitors with farm retail v/Ann Letham The Homestead Café & Farm Shop, Scotland
Think like a merchant at Mannsverk Gård in Alta, Norway's best farm shop 2026
From our own farm production to an attractive range, good sales areas and satisfied customers.
Mannsverk Gård shares the experiences behind a farm shop that has become a profitable business in a short time.
and popular destination.
Lunch prepared by students at the Norwegian Restaurant School
Reason to go – why should I take the detour? by Kari Hasselknippe
Product is not the same as perceived value. From general words to concrete value.
In collaboration with the Eastern Competence Network
Sell more from your farm shop by Patrik Alesand
My advice from retail and experiences from the Farm Shop School.
In collaboration with the Eastern Competence Network
Discoveries during farm visits
Interview with our experts about what they have seen and learned through farm visits
Do you have questions about the conference?
Contact Agneta at agneta@hanen.no